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Microenvironment Quiz Questions 124 Tests pdf Download

Learn quiz on microenvironment, BBA marketing priciples quiz 124 to practice. Free marketing MCQs questions and answers to learn microenvironment MCQs with answers. Practice MCQs to test knowledge on microenvironment, new product development process, market segmentation, relative prices, buyer decision processes worksheets.

Free microenvironment worksheet has multiple choice quiz questions as a company's microenvironment, 'citizen-action publics' consists of, answer key with choices as minority groups, stockholders, community organizations and both b and c to test study skills. For eLearning, study online analyzing marketing environment multiple choice questions based quiz questions and answers.

Quiz on Microenvironment Quiz pdf Download Worksheet 124

Microenvironment Quiz

MCQ. A company's microenvironment, 'citizen-action publics' consists of

  1. minority groups
  2. stockholders
  3. Community organizations
  4. both b and c

A

New Product Development Process Quiz

MCQ. Process of systematic search for gathering new product ideas is called

  1. idea generation
  2. product generation
  3. market development
  4. business development

A

Market Segmentation Quiz

MCQ. Segment whose size, purchasing power of customers and profiles of customers in segments can be measured in terms of numerical figures is considered as

  1. attainable segment
  2. measureable segment
  3. accessible segment
  4. substantial segment

B

Relative Prices Quiz

MCQ. Off-price retailer that is division of some large retail corporation is classified as

  1. independent super retailer
  2. off-price retailer
  3. on-price retailer
  4. independent off-price retailer

D

Buyer Decision Processes Quiz

MCQ. In information search, consumers can obtain information from

  1. personal sources
  2. commercial sources
  3. experiential sources
  4. all of above

D