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Product Life Cycle Strategies Quiz Questions 14 Tests pdf Download

Learn quiz on product life cycle strategies, BBA marketing priciples quiz 14 to practice. Free marketing MCQs questions and answers to learn product life cycle strategies MCQs with answers. Practice MCQs to test knowledge on product life cycle strategies, capturing value from customers, customer databases and direct marketing, customer value based pricing worksheets.

Free product life cycle strategies worksheet has multiple choice quiz questions as customers in growth stage of life cycle of products are classified as, answer key with choices as innovators, early adopters, middle majority customers and laggards to test study skills. For eLearning, study online new product development multiple choice questions based quiz questions and answers.

Quiz on Product Life Cycle Strategies Quiz pdf Download Worksheet 14

Product Life Cycle Strategies Quiz

MCQ. Customers in growth stage of life cycle of products are classified as

  1. innovators
  2. early adopters
  3. middle majority customers
  4. laggards

B

Capturing Value from Customers Quiz

MCQ. Customer classification depends on

  1. Potential profitability
  2. Projected loyalty
  3. Both a and b
  4. None of above

C

Customer Databases and Direct Marketing Quiz

MCQ. Kind of direct marketing by which an offer, reminder or announcement is sent to people at specific virtual or physical address is called

  1. direct mail marketing
  2. kiosk marketing
  3. catalog marketing
  4. premium marketing

A

Product Life Cycle Strategies Quiz

MCQ. Profits related to new product in its introductory stage are

  1. negative
  2. continuously rising
  3. higher
  4. declining

A

Customer Value Based Pricing Quiz

MCQ. First step of cost based pricing strategy is to

  1. design a product
  2. determine cost of product
  3. set price based on cost
  4. convince buyer about products value

A